Target Audience

I have decided that the Target Audience for my video are indie and alternative teenagers between 16-25, as the song has an alternative sound that relies heavily on guitars. I mostly focused on people in their late teens rather than early teens due to the content of the lyrics (excessive consuption of caffeine, mentions of 'older' rockstars such as Morrisey and Kurt Cobain and tattooing). While this is a fairly narrow audience, the fact that the song does not feature any swearing, screaming or overly inappropriate lyrics, I do feel that the song could be enjoyed outside of the target audience range.

The band Deaf Havana dress in a way that I believe my target audience would dress.