Digipak

Examples of Album Advertisements in the Rock/Indie Genre

This image is the album advertisement for Deaf Havana's first album 'Meet me Halfway, At Least". It features a review from Rock Sound magazine at the top, so potential punters will know that the album has been critically accepted, and a sponsor from Monster energy drink ,which is a very 'young' product which will boost the popularity of the band. The image uses mostly white and green colours, and the white background emphasizes the dark clothing the lead singer is wearing.

Meet me Halfway, At Least Ad campaign.

A band with similar musical styling is Scottish band Twin Atlantic, who created the magazine advert for their mini album Invarium. The aesthetics of this advert are very different, due to the minimalist picture of the plants in the glass box. It seems as though Twin Atlantic were attempting a more chic and sofisticated advert, which in turn appeals to a wider audience. The colour scheme of black, white and green allows the green of the plants and the important text to stand out, and the main image is immediately eyecatching against the stark room behind.

Ancillary Task One- Magazine Advert

My Magazine Advert

Story Board

Target Audience

I have decided that the Target Audience for my video are indie and alternative teenagers between 16-25, as the song has an alternative sound that relies heavily on guitars. I mostly focused on people in their late teens rather than early teens due to the content of the lyrics (excessive consuption of caffeine, mentions of 'older' rockstars such as Morrisey and Kurt Cobain and tattooing). While this is a fairly narrow audience, the fact that the song does not feature any swearing, screaming or overly inappropriate lyrics, I do feel that the song could be enjoyed outside of the target audience range.

The band Deaf Havana dress in a way that I believe my target audience would dress.

Casting and Location

For my filming, I have decided to film the outdoor shots in my hometown of Bingley, as I wanted to play on the idea that the protagonist was trapped in his mundane existance. I thought that a large city like Bradford or Leeds would not have the claustrophobic nature I was after,so it made sense to use footage of somewhere close to me.

Bingley Town Centre

 I then had to decide on a main character in my video. As I only wanted the video to feature one person, I had to think hard on a man (as it is a male singer) that would fit the conventions that the music portrays. Jake (pictured below) drums for many bands, and dresses in a skater/indie fashion. I have tried to pick a character that is as 'ordinary' looking as possible, as I wanted the audience to be able to put themselves in his shoes easily. I feel that Jake is the perfect actor for my video, and I am excited to work with him.

Jake, my main (and only) actor.

Video Analysis 2

                                 Williams laying on Valentines Day cards sent in my fans during the chorus

The Only Exception" is a song by the American rock band Paramore. It was released by Fueled by Ramen in February 2010 as the third single from the band's 2009 studio album Brand New Eyes. The song was written by Paramore band members Hayley Williams and Josh Farro; Paramore is also credited as being co-producers to the song. For many, "The Only Exception" was totally diferent to anything the band had ever produced before. The song relies mostly on soft guitar chords and piano, and features lyrics a lot 'lighter' than the bands usual rock fare. The video was directed by Brandon Chesbro, who worked with Paramore previously; however this was his music video debut as he had turned down the chance to direct two other videos from "Brand New Eyes". The video begins with Williams waking up next to an unknown male, who we presume to be her boyfriend/lover. She then writes a note saying "I'm Sorry" and gets up to leave him. The camera pans to follow her walking through to a completely different scene, where, due to the lyrics (when I was younger I saw/my daddy cry/and curse at the wind) we presume the older man she is talking to is her father. The fact that the video is reflecting what is said in the lyrics means it is a lot easier for the audience to understand what the band is trying to portray (in this case, Williams' dissilusion with love, and refusing to "sing of love, if it does not exist.")

Main and Ancillary Task Descisions

For the main task, I have decided on creating a video for the song "I'm A Bore, Mostly" by Deaf Havana. This song is an uptempo song by an rock/indie band about feeling as though your life is going nowhere, so I shall have to try and incorperate this idea into my video. My two ancillary tasks are going to be a digipack cover and a magazine advert for the digipak.  My reason for chosing these ancillary tasks are as before, I feel as though I can build on skills already learnt in my previous education, and I feel I would do better with these than with a website design.

My target audience for the video will be indie fans and rock fans, because although this song typically falls into the genre of 'indie', the band itself has been featured in many rock magazines and are regularly played on rock music channels, such as Kerrang and Scuzz.

Advanced Portfolio Technology Audit

Technology                                         Application                                                                Notes
Computer
imovie                               Editing for music video, animated story board.
Photoshop                          Auxillary tasks, editing photos for digipack.
Printer                                To print printed products.
Digital Camera                   Pictures for blog, digipack and website.
Video camera                      Filming music video.                         Will need to borrow from school.
Blogger                                To create blog and publish evidence.
Scanner                                To scan storyboard images.         Will need to use school scanner.